Unmetric Website,
Blog and Newsletters

From 2011, I have been leading all the redesigns and realigns of Unmetric website. In early years I worked closely with the CEO, later, with marketing team. Over the years, we tested different content approaches (e.g. features vs. benefits, trials vs. demos, etc.). In 2017, I also led a cross functional team we assembled to redesign Analyze webpage — our flagship product.

Unmetric Website

Love it! Love it! Love it!

On March 10, 2020, Paul Boag — a known conversion rate optimization specialist and UX consultant— reviewed the Unmetric homepage along with 8 more sites in the Live UX Review. He said a lot of good things about Unmetric’s Homepage (shown below).

• I love that line. It says what it does on the tin. (about the page title)
• Love it. Love it. Love it. Solid! (after reading the subtitle)
• I like this. (about the section below the CTA)
• Good social proof. (about the testimonial)
• This is quite nice! (about the benefits sections)
• Yes, yes, I really like that! (testimonials in Benefits section)
• This is a nice site. (after seeing the whole homepage for 5 mins)

Let’s highlight the Jobs to be Done

In 2019, we redesigned our website after we revisited our branding. I recommended showcasing product benefits instead of focusing only on features and products. Other recommendation I had was adding “Why Unmetric” section. Here we listed all the main features customers want from a social benchmarking solution.

We also updated our “Solutions” menu and focused on social networks, use-cases and segments. This addressed everything our target audience asks during our sale pitches.

Revised Unmetric website navigation with “Why Unmetric” and “Solutions” menus.

A few other pages.

Unmetric Blog

Unmetric blog redesign launched in 2019 along with the revised website. I handpicked the blog post cover photos (from Unsplash) based on the guidelines we established, i.e., no stock photos.