Unmetric Website,
Blog and Newsletters

From 2011, I have been leading all the redesigns and realigns of Unmetric website. In early years I worked closely with the CEO, later, with marketing team. Over the years, we tested different content approaches (e.g. features vs. benefits, trials vs. demos, etc.). In 2017, I also led a cross functional team we assembled to redesign Analyze webpage — our flagship product.

Website Teaser
Free reports landing page billboard

My Role

  • Art Direction
  • Visual Design
  • Responsive Design
  • Information Architecture
  • Content Strategy
  • Copywritings
  • Curation


  • CEO
  • Marketing Team
  • Front-end Dev
  • Myself


  • Invision
  • Google Docs
  • Jira
  • Atom
  • Figma


  • Nine years
  • 2011–2020
  • Over 100 releases

Unmetric Website

Love it! Love it! Love it!

On March 10, 2020, Paul Boag — a known conversion rate optimization specialist and UX consultantreviewed the Unmetric homepage along with 8 more sites in the Live UX Review. He said a lot of good things about Unmetric’s Homepage (shown below).

Unmetric Homepage Unmetric Homepage Mobile
Unmetric homepage I designed in the mid 2019. I wrote most of the copy including the page title (hook), sub-title (value proposition) and section headings.

Let’s highlight the Jobs to be Done

In 2019, we redesigned our website after we revisited our branding. I recommended showcasing product benefits instead of focusing only on features and products. Other recommendation I had was adding “Why Unmetric” section. Here we listed all the main features customers want from a social benchmarking solution.

We also updated our “Solutions” menu and focused on social networks, use-cases and segments. This addressed everything our target audience asks during our sale pitches.

Revised Unmetric website navigation with “Why Unmetric” and “Solutions” menus.

Unmetric Mobile Navigation
Unmetric Navigation
Figma Unmetric Website Project
Unmetric website project in Figma listing all the webpages I designed (with a time-stamp).

A few other pages.

Unmetric Landing Page Unmetric About Page
Unmetric Pricing Page

Unmetric Blog

Unmetric blog redesign launched in 2019 along with the revised website. I handpicked the blog post cover photos (from Unsplash) based on the guidelines we established, i.e., no stock photos.

Figma Unmetric Blog Project
Figma project for Unmetric blog design showing a few directions I tried.
Figma Unmetric Blog
Unmetric blog homepage

Email Newsletters

I even used to code the email newsletters during the early years. It is a PITA :) and I don’t want to do it again.

Unmetric Blog Updates  Newsletter Unmetric Monthly Newsletter

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