Spiritual being > Honest human > Grateful son > Caring husband > Loving father > Generous friend > Avid learner > Inspiring teammate > Passionate designer > Selfless volunteer > Skillful DIYer > Aggressive player

My Story

A village boy

I belong to a tiny village – Mishriwala in Punjab, India – where I was born and raised in a simple farming family. At a young age, I used to do fabric painting and draw brand logos to perfection. My creativity and curiosity comes from my mother.


In 2001, I designed my first website using Microsoft FrontPage. While getting started in design in 2007, I contacted a Yahoo designer who referred books and designers to learn from. I read more books in six months after college than during my whole school years.

Engineer turned designer

After completing my B.Tech. in Computer Science and Engineering, I started learning design on my own. Instead of joining Wipro technologies where I got placed during college, I opted for a freelance design career and never looked back.

And then a unicorn

As a freelancer, I designed almost everything: apps, websites, blogs, logos, brochures, business cards, pitch decks, posters, calendars, ads, and stickers. Later, I built a design system, developed a front-end architecture, created style guides and onboarding videos.

Bedroom startup gets acquired

After leading design at PopSurvey, CitizenLocal, and Pixoto and doing projects with Intel, Zomato, and Grasshopper, I joined Unmetric full-time in 2013. Prior to that, I was working on contract basis with Unmetric from day one, when our CEO was operating from his house in Chennai.

From 2010 till 2020, I led the design at Unmetric, did hands-on work to design three core products, website, blog, collateral, front-end architecture, and design system. Cision/Falcon acquired Unmetric in October 2019.

The story continues

There is so much more to learn and do. I’m blessed and I have so much to be grateful for. My goal in life is to learn, share, care, and become a better person than I was yesterday.


Out of all the wonders of the mother nature, I’m most amazed by jellyfish and butterflies. My interests include walking, building DIY stuff, watching movies, playing cards with my kids, and reading design books. I love simplicity, rain, mountains, and solitude.

Not an Instagrammer but I love taking photos

with my family
With my family
Stone at the Point Pelee beach
Sunrise and snow
our home
Home sweet home
orchids at home
Orchids at home
sunset from a plane
Sunset from a plane
bench in sunset
Sunset at the Leamington beach
fall maple leaf
Fall leaf saying goodbye
fall colors in the front yard
Fall colors in my frontyard
Boats at White Rock, BC pier
plate back
Back of a plate
with Dan Mall at a Smashing conf.
With Dan Mall at a workshop